NEY PIMENTEL
“Design creates culture. Culture shapes values. Values determine the future.”
CREATIVE DIRECTOR
Branding/Design/Marketing
Ney Pimentel, a visionary Creative Director, constantly pushes creative limits to new levels. With an impressive history as a brand strategist and designer for top celebrities and Fortune 500 firms, Ney’s uncanny sixth sense for what’s cool, hip, and stylish gave his clients the edge they needed to stay ahead of the competition. His talent caught the eye of businessman and restaurateur Alexander Duran. Ney has been a consultant for Mr. Duran since 2018 and recently joined the leadership team of Duran Entities Hospitality Group.
Ney’s expertise spans across multiple industries, including fashion, music, entertainment, and restaurants. His versatility and deep understanding of these sectors have been instrumental in his success as a creative professional. Throughout his stellar career, Ney has built a list of high-profile clients and earned a reputation for excellence. His skill in brand-building shines through in his successful visual designs for big names like SONY, HBO, A&E, History Channel, NIKE, DISNEY, Warner Brothers, ADIDAS, PUMA, and others.
Ney’s influence extends beyond design. His exclusive partnership with Razorsharp/Loud Records’ Wu-Tang Clan and Wu-Wear clothing line brought in a whopping $25 million yearly. Ney’s album design, rebranding of their logo, and his crucial role in renaming their second album from Wu-Tang Infiniti to Wu-Tang Forever significantly influenced its success.
This critically praised album sold over 6.5 million copies and remains the group’s best-seller, achieving the rare feat of being the first Hip-Hop album to hit No. 1 in the UK and earning a Grammy nomination for Best Rap Album.
Ney’s entrepreneurial spirit is evident in his diverse portfolio. His skills were crucial in bringing Jay-Z’s ROCAWEAR fashion line to life, leading to a massive $204 million cash acquisition by Iconix Brand Group in 2007. Ney’s entrepreneurial journey continued with a deal with Urban Box Office (UBO), where he grew LATINFLAVA, the Internet’s first online Spanglish magazine-style website.
Ney’s success continued as he became UBO’s Senior Vice President of A&R. He boosted urban Latin music’s popularity by partnering with big companies like Amex, T-Mobile, Heineken, Honda, and Mastercard. These firms became partners and used the music in their ads, making it more familiar to mainstream America. Ney also played a big part in introducing Reggaeton/Latin Hip-Hop artists from the East Coast to radio, expanding the genre’s reach beyond its Puerto Rican roots, which had been its stronghold.
In the restaurant industry, Ney has developed brand strategies and brand identity designs for restaurants from New York and New Jersey to Las Vegas. His ability to create compelling visual identities and marketing strategies has helped numerous establishments stand out in highly competitive markets.
Ney Pimentel’s career stands out for his drive to excel, his creation of fresh designs, and his deep commitment to shaping brands. As Duran Entities’ new Creative Director, Ney now leads all branding, design, and marketing efforts. His top-notch skills and forward-thinking ideas will guide the brand’s growth across many platforms. With Ney’s unique talents, Duran Entities is ready to enter a new phase of creative success, cementing its spot as an industry leader.
DuranEntities
VENTANAS-1
SOWING-22
