“Design creates culture. Culture shapes values. Values determine the future.”
Ney Pimentel, an extraordinary Creative Director, fearlessly pushes the boundaries of creativity to new heights. With a remarkable track record as a brand strategist and designer for some of the world’s greatest superstars and Fortune 500 companies, Ney possesses an uncanny sixth sense for what’s new, hip, and stylish, providing his clients with the competitive edge they need to stay ahead. This exceptional ability captured the attention of entrepreneur and restaurateur Alexander Duran. Ney has been consulting with Mr. Duran since 2018 and recently joined the executive team of Duran Entities Hospitality Group.
Throughout his illustrious career, Ney has earned a wealth of prominent clientele and garnered a reputation for excellence. His expertise in brand-building is evident in his successful development of visuals for high-profile clients such as SONY, HBO, A&E, History Channel, DISNEY, Warner Brothers, ADIDAS, PUMA, and more.
Seamlessly weaving the influences of Hip-Hop and Latin culture that shaped his upbringing into his work, Ney landed an exclusive design role for the Wu-Tang Clan and their debut clothing line, Wu-Wear, which generated a staggering $25 million in annual earnings. Ney’s contributions extended beyond designing for the group; he refined their logo, creating an edgier and now iconic version, and played a pivotal role in renaming their second album from Wu-Tang Infiniti to Wu-Tang Forever. This critically acclaimed album sold over 6.5 million records and remains the group’s best-selling album to date, achieving the remarkable feat of being the first Hip-Hop album to reach No. 1 in the UK and earning a Grammy Award nomination for Best Rap Album.
Ney’s talents also played a pivotal role in bringing Jay-Z’s ROCAWEAR fashion line to life. He assisted his client Alex Bize in forming a partnership with Jay-Z and designed the brand’s first graphic line. Eventually, the company was acquired by Iconix Brand Group in 2007 for a staggering $204 million in cash. Ney’s entrepreneurial spirit further led him to sign a joint venture with Urban Box Office (UBO), expanding the creation of LATINFLAVA, the Internet’s pioneering online Spanglish magazine-style website.
Ney’s successful endeavors continued as he became UBO’s Senior Vice President of A&R, bolstering the popularity of Urban Latin music by forging partnerships with corporate America, including companies like Amex, T-Mobile, Heineken, Honda, and Mastercard, who not only became partners but also incorporated the music into their advertising, making it more familiar to mainstream America. Ney also played a crucial role in introducing Reggaeton/Latin Hip-Hop artists from the East Coast to the radio, expanding the genre’s reach beyond its Puerto Rican roots, which had been its stronghold.
Ney Pimentel’s illustrious journey is marked by his relentless pursuit of excellence, innovative designs, and unwavering dedication to shaping the worlds of music, fashion, and branding. Now, as the Creative Director for Duran Entities, Ney assumes a pivotal role in overseeing all branding, design, and marketing aspects. His unmatched expertise and innovative vision will shape the direction and elevate the brand’s presence across various platforms. With Ney’s unparalleled talents, Duran Entities is poised to embark on a new era of creative excellence, solidifying its position as an industry leader.