BRAND MANAGER NEY PIMENTEL
Ney Pimentel is a brand visual design expert with over 25+ years of working experience in the entertainment and creative industry. Growing up in the early 80s in New York City, Ney developed a passion for art and interpreting the message behind every design, a rare creative skill that helped prepare him for his life’s journey.
Ney began his career as a Senior Graphic Designer with Faber Castell (formerly Eberhard Faber – #2 Pencils we were FORCED to take the test with back in the day – lol). A few years later he became a Senior Graphic Designer at Bentex Corporation, designing merchandise for children-favorite brands Warner Brothers and Walt Disney.
In 1997, Ney founded DESIGNEY Inc. and became the name behind the corporate identity, including logo, website, and print design for companies like; A&E, The History Channel, HBO, Wu Wear, Capital Records, SONY, LL Cool J, Russel Simmons, Wu-Wear, Kenneth Cole, and FUBU.
To take a step further in harnessing his talents, Ney found his way into the hip-hop community in which he grew up in. He signed on as the clothing designer for Wu-Tang’s debut clothing line, Wu-Wear. In addition to handling Wu-Tang’s fashion line, Ney was instrumental in naming the project and designed the artwork for the rap group’s 2nd studio album, Wu-Tang Forever, which sold over 6.5 million records. In spite of a plethora of notable albums to their name, Wu-Tang Forever is still the best-selling work of their career.
Shortly after that, he helped make the deal/connection to bring ROCAWEAR to life and took on the project as their first design firm, where he designed the first wave of the ROCAWEAR clothing line which Jay-Z went on to sell to the Iconix Brand Group for $204 million in cash in 2007.
As DESIGNEY grew, Ney began a side project, LATINFLAVA, the Internet’s FIRST online Spanglish magazine style website, which later became his most successful endeavors.
In 1999, he entered into a multimillion-dollar deal with UBO and pushed LATINFLAVA to the next level. Within a few years, LATINFLAVA became UBO’s in-house record label. In 2002, Ney became the Senior Visual Designer and Senior VP of A&R of UBO. In 2006, he parted ways with UBO and started Brand Anarchy.
As a Brand Visual Designer, Ney pushes creative boundaries. This is evident in his brand images for Beverly Hills Car Club, Heineken, HBO, Madonna, The Wailers, ADIDAS, Hennessy, PUMA, and Beats by Dr. Dre. Six of his logos are published in four prestigious identity design books.
Ney Pimentel is a graduate of Montclair State University with a degree in Graphic Design and a concentration in the psychology of design and brand identity.